digitalroles

My client is looking for a Head of Search & Analytics to manage a diverse portfolio of SEO and Pay per click Advertising campaigns. As part of a full­service agency, you will need to possess excellent client service skills and a strong understanding of how to effectively integrate natural and paid search into broader media strategies.

Responsibilities involve the following, but are not limited to:

• Conceptualise, execute and manage SEO campaigns across a wide variety of
• sectors including Telecoms, Finance, Non­profit, Third Level Education, and
• FMCG.
• Work closely with clients and internal teams in the design of effective SEO
• programs that meet client strategic business objectives.
• Maintain a strong knowledge of SEO solutions and technologies in order to
• educate and inform clients of new offerings or opportunities.
• Liaise closely with the web team on integrating SEO in new site builds
• Oversee all PPC campaigns to ensure they deliver on targets and KPI’s
• Oversee all analytics requirements for clients including implementation of
• software to landing page and conversion analysis.
• Manage the development/training of a Search Marketing Executive
• Maintain strong internal relationships with all clients
• Reporting and analysis on KPI’s
• Research and project management

Essential Experience:

• Experience optimising on­site content for maximum visibility and ranking in the
• major search engines.
• Proven ability to identify and implement innovative SEO strategies.
• Proficient with Microsoft Word, Excel, Access and Outlook
• Experienced in the set­up and optimisation of search campaigns through
• Analytics
• Experience in PPC strategy, management & technologies
• Analytical Degree/Background
• Familiarity with HTML and other web development technologies such as CSS
• and JavaScript
• Google Adwords Qualified

Essential Competencies:

• Experience in paid search, search engine optimisation and web analytics
• Strong analytical skills needed as decisions are based on data analysis
• Excellent leadership and communication skills
• Very strong attention to detail
• Strong project management and writing skills
• Ability to meet or exceed deadlines and manage multiple tasks
• Must be able to work collaboratively across cross­functional teams

For more information on this role please submit your CV and we will be in contact.